Snapchat’s new Lens lets you create AI images using text prompts

Snapchat has introduced a new "Imagine Lens" that allows users to generate and edit images using text-to-image AI prompts. This feature, available exclusively to Snapchat+ Platinum and Lens+ subscribers, marks Snap's first open-prompt image-generation Lens, enhancing creative possibilities for its paid users.

QUICK TAKEAWAYS

• Snapchat launched "Imagine Lens" for AI image creation via text prompts.
• Users can generate, edit, and re-create images directly within Snaps.
• The feature is exclusive to Snapchat+ Platinum ($15.99/month) and Lens+ ($8.99/month) subscribers.
• It is Snap's first open-prompt image-generation Lens, offering greater creative freedom.
• Generated images can be shared with friends, posted to Stories, or outside Snapchat.

KEY POINTS

• The new "Imagine Lens" enables Snapchat users to produce custom images by typing descriptive text prompts, such as "create an image of a grumpy cat."
• Unlike previous generative AI Lenses, "Imagine Lens" provides an open-ended prompt system, allowing for diverse and personalized creations.
• Access to this feature is restricted to paying subscribers of Snapchat+ Platinum ($15.99 per month) or Lens+ ($8.99 per month).
• Snapchat leverages a combination of in-house and industry-leading AI models to power the image generation within the Lens.
• Users can utilize pre-loaded prompts or tap the caption bar to enter their own custom descriptions to edit or generate images.

PRACTICAL INSIGHTS

• Specific actions/recommendations: Subscribers can access the "Imagine Lens" in the Lens Carousel or Exclusive category to experiment with AI image generation.
• Tools/methods mentioned in the article: The "Imagine Lens" integrates text-to-image AI directly into the Snapchat camera interface.
• Metrics/numerical data if relevant: Snapchat+ Platinum costs $15.99/month; Lens+ costs $8.99/month.

PRACTICAL APPLICATION

This feature allows Snapchat subscribers to elevate their content creation by easily generating unique, AI-powered visuals from simple text descriptions. It positions Snap further in the AI space, offering a creative tool that could increase subscriber engagement and differentiate its platform from competitors by providing advanced, on-demand visual content generation for personal expression and sharing.